Jameson
audio rebranding

Our target was to improve the audio branding of Jameson. So we did. We changed the classical music into a more relaxing, authentic, crafty 6/8 jig to show the people the Irish whisky is made with love. The music transitions to a little bit more upbeat and pop vibe. This way we can approach are younger audience who are more likely to drink Jameson at a party. We love it.